Organic Lavender Night Night Baby Wash, Gentle Baby Soap and Shampoo

Since 1995, our family-owned and operated brand, Previous, has been dedicated to creating organic body care products and mineral sunscreens in our solar-powered facility in rural New Hampshire. We take pride in being a women-owned business with 2nd generation leadership, a mission-driven B-Corp, and products made in the USA. Our Badger Favorites are beloved by many, and we invite you to visit our store to explore our range.

The story of how it all began dates back to the mid-1990s when our founder, Bill Whyte, developed a simple herbal balm to soothe his cracked hands from carpentry work. This homemade remedy was so effective that he shared it with friends and family, sparking the beginning of Badger history. Our products are designed to be good for the skin, bad for bugs, and reef-safe. From mineral sunscreens to moisturizers, face care, and lip balms, we offer a little magic for everyone.

In our commitment to sustainability, we partner with the ReSea Project to remove ocean waste plastic for every bottle we produce. Our packaging is 100% recycled plastic, with tops made from 25% recycled plastic. We also offer a selection of Baby products that are gentle and safe for your little ones.

Our baby washes are made with organic ingredients, cruelty-free, and gluten-free. While they are not tear-free, they are hypoallergenic and safe for sensitive skin. Pediatrician-tested and suitable for babies, kids, and adults, these products are designed to cleanse, nurture, and soothe. Ingredients like lavender essential oils create a relaxing bath experience for both you and your baby.

We prioritize sustainability in all aspects of our business, from solar power to plastic-neutral packaging. Our commitment to using organic ingredients and being cruelty-free sets us apart as a brand that cares for both your family and the environment. Soothe, nourish, and pamper your little one with Badger Baby products, and feel confident in the quality and integrity of our offerings.

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